Cowart Industrial Services

A modern marketing site for an environmental services company that's been operating across the Southeast since 1974. Carrollton, Georgia. Cowart serves industrial clients across eight states with 24-hour emergency dispatch, hydro blasting, vacuum trucks, frac tanks, waste management, and on-site treatment.

Live at cowartind.com.

The challenge

Cowart had a 50-year operating history and almost none of it was visible on the web. Industrial buyers searching for "vacuum truck service Georgia" or "hydro blasting Carrollton" weren't finding them. The previous site was a static brochure with no structured data, no per-service pages, no local SEO, and a domain that hadn't been touched in years.

They needed:

• A site that ranked for the specific services prospects actually search for
• Local pack visibility in West Georgia for industrial keywords
• Per-service detail pages instead of one wall of text
• A contact pipeline that reached the office faster than the previous mailto
• Zero disruption to their active Microsoft 365 + Proofpoint email during the move

What we built

A Next.js 16 marketing site with a full SEO foundation, hosted on Vercel.

Customer-facing

• Mobile-first home, services hub, and per-service detail pages
• 24-hour emergency dispatch CTA visible on every page
• Contact form with Resend-backed routing to info@cowartind.com
• About / FAQ / Jobs pages with proper structured data
• Fast static delivery via Vercel's edge network

SEO infrastructure

• Schema.org structured data: LocalBusiness, FAQPage, Service per page, BreadcrumbList navigation, so Google can show rich results in search
• Per-page metadata, OpenGraph, and Twitter cards for social sharing
• Dynamic sitemap.xml that auto-updates with new service pages
• robots.txt configured for crawlers
• Google Search Console + Bing Webmaster verified with sitemap submitted on launch day

Migration

• DNS migrated from the legacy provider to Vercel without taking the site offline
• Microsoft 365 + Proofpoint email preserved through the move: MX, TXT, DKIM, and Skype federation records all intact
• Let's Encrypt SSL auto-issued on the new infrastructure

The result

Cowart now has a marketing site that matches the depth of the actual business. The technical SEO foundation is dialed in on day one. Most industrial-services sites of comparable size don't have half of this in place. Google began indexing within hours of launch; query data and ranking improvements are expected over the next 30 to 60 days, with local-pack visibility tracking faster (1 to 4 weeks) as the Google Business Profile syncs against the new site.

The platform is live, in production, and on a weekly Search Console review cadence.

---

Stack · Next.js 16 · TypeScript · Tailwind 4 · IBM Plex · Resend · Supabase · Vercel · Schema.org JSON-LD

Live at · cowartind.com