Cowart Industrial Services

A modern marketing site for an environmental services company that's been operating across the Southeast since 1974. Carrollton, Georgia — Cowart serves industrial clients across eight states with 24-hour emergency dispatch, hydro blasting, vacuum trucks, frac tanks, waste management, and on-site treatment.

Live at cowartind.com.

The challenge

Cowart had a 50-year operating history and almost none of it was visible on the web. Industrial buyers searching for "vacuum truck service Georgia" or "hydro blasting Carrollton" weren't finding them — the previous site was a static brochure with no structured data, no per-service pages, no local SEO, and a domain that hadn't been touched in years.

They needed:

• A site that ranked for the specific services prospects actually search for
• Local pack visibility in West Georgia for industrial keywords
• Per-service detail pages instead of one wall of text
• A contact pipeline that reached the office faster than the previous mailto
• Zero disruption to their active Microsoft 365 + Proofpoint email during the move

What we built

A Next.js 16 marketing site with a full SEO foundation, hosted on Vercel.

Customer-facing

• Mobile-first home, services hub, and per-service detail pages
• 24-hour emergency dispatch CTA visible on every page
• Contact form with Resend-backed routing to info@cowartind.com
• About / FAQ / Jobs pages with proper structured data
• Fast static delivery via Vercel's edge network

SEO infrastructure

• Schema.org structured data — LocalBusiness, FAQPage, Service per page, BreadcrumbList navigation, so Google can show rich results in search
• Per-page metadata, OpenGraph, and Twitter cards for social sharing
• Dynamic sitemap.xml that auto-updates with new service pages
• robots.txt configured for crawlers
• Google Search Console + Bing Webmaster verified with sitemap submitted on launch day

Migration

• DNS migrated from the legacy provider to Vercel without taking the site offline
• Microsoft 365 + Proofpoint email preserved through the move — MX, TXT, DKIM, and Skype federation records all intact
• Let's Encrypt SSL auto-issued on the new infrastructure

The result

Cowart now has a marketing site that matches the depth of the actual business. The technical SEO foundation is dialed in on day one — most industrial-services sites of comparable size don't have half of this in place. Google began indexing within hours of launch; query data and ranking improvements are expected over the next 30 to 60 days, with local-pack visibility tracking faster (1 to 4 weeks) as the Google Business Profile syncs against the new site.

The platform is live, in production, and on a weekly Search Console review cadence.

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Stack · Next.js 16 · TypeScript · Tailwind 4 · IBM Plex · Resend · Supabase · Vercel · Schema.org JSON-LD

Live at · cowartind.com