01 · web: lead service

websites that feel custom because they are.

Next.js, TypeScript, Tailwind, Supabase: the stack we use ourselves. Fast pages, sharp positioning, real forms, real SEO, and room to grow into custom software when the business needs it.

the capability ladder

start small, then grow without rebuilding.

Pick the build that matches the problem today. Same stack, same design system, same team behind it when the site needs to become something more serious.

tier 01 · campaign launcher

landing page

One page, fast, conversion-focused. The right move when you're driving traffic to a single offer or testing a market.

best for

A single offer, ad campaign, event, or service test.

Single Next.js page on Vercel
Custom design and copy
Form wired to your CRM or email
Analytics + Speed Insights

tier 02 · local authority site

marketing site

Full multi-page site that handles the rest of your funnel: services, work, about, contact, and blog if you write.

best for

A business that needs service pages, proof, search, and trust.

5 to 10 pages, MDX-driven content
Custom design system
OG images and per-page SEO
Editor-friendly content updates

tier 03 · business software

custom application

Your business logic: booking platform, membership system, internal dashboard, multi-tenant operator console. Real software.

best for

Booking, dashboards, payments, memberships, or internal tools.

Postgres schema, RLS, Auth
Stripe + payments + invoicing
Operator dashboards + reporting
Continuous deployment + monitoring

the stack

what you're actually getting.

For operators who already know what they're reading: this is the stack we run our own work on. No mystery vendors, no agency middleware.

01

Next.js 16
App Router, React Server Components, edge rendering

02

TypeScript
End-to-end type safety from the database to the JSX

03

Tailwind CSS
Design tokens and utility-first styling, no custom CSS sprawl

04

Supabase
Postgres, Auth, Storage, Row-Level Security

05

Stripe
Checkout, subscriptions, Connect when you need it

06

Vercel
Edge deploys, analytics, image optimization

need real e-commerce?

Shopify Hydrogen is on the table when the storefront calls for it: products, inventory, fulfillment, the whole thing. One option, not a headline.

Featured build · Recent work

a 50-year industrial company, rebuilt for search.

Cowart Industrial had the operating history, equipment, and emergency response. We built the web foundation around it: service pages, structured data, local search signals, a fast Vercel deployment, and a careful domain move that kept business email untouched.

50 years

of work finally visible online

8 states

served from one SEO foundation

0 downtime

for active business email

cowartind.com
The live cowartind.com homepage, rebuilt by Color Pop

Service pages

Each industrial capability gets its own searchable, useful page.

SEO foundation

Metadata, sitemap, robots, schema, Search Console, and Bing setup.

Lead routing

Emergency dispatch and form submissions reach the office quickly.

Clean migration

Vercel launch with Microsoft 365 and Proofpoint records preserved.

start a project

tell us what your business actually needs.

No discovery call, no 30-minute deck. Send a message or call. We'll figure out the right tier together.